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Webinar: How to Achieve Market Transformation Painlessly and Effectively

June 24 @ 2:00 pm - 3:00 pm

Achieving market transformation is a key objective of the HER and HEAR programs under the IRA and a key milestone to unlocking full funding. While it may seem like a monumental challenge, states that recognize the major barriers to market transformation can overcome these hurdles relatively painlessly and meet this goal. Join experts from Pearl Certification, NASEO and state energy offices as they identify the primary barriers to and solutions for achieving market transformation.

Moderator: Jordan Elliott, Pearl Certification


  • Robin LeBaron, Pearl Certification
  • Chad Kruse, Former Manager of the Office of Energy of the Illinois Environmental Protection Agency
  • Patrick Woodcock, Former Commissioner, Massachusetts Department of Energy Resources and Former Director, Maine State Energy Office
  • Maddie Koewler, Program Director, NASEO